Italic Pixel Design: Thinking | Strategy

ITALiCPiXEL utilizes a set series of phases on all projects. Adherence to these logical and necessary steps is the foundation from which we can create effective design. Eliminating steps or reorganizing the process may yield cuts in cost and time, but ultimately may impede the long term benefits.

Phase 1: Conducting Research
To help us understand your business, we conduct research to help clarify the vision, strategy, goals and values of your company. You may have better mousetraps, but this year's rodents are armour-plated.

Phase 2: Clarifying Strategy
We synthesize our learnings to help clarify the brand strategy. Brand identity is more than finding out what your customers say they want. It must also reflect the soul and visions of the brand and what it hopes to achieve.

Phase 3: Designing Identity
Brainstorming the big ideas ... and simplifying them to their purest form. Creating the system of communication materials starts at this point.

Phase 4: Creating Touch Points:
Once we have developed the brand and associated marks, it is critical to implement it everywhere possible. Consistent repetition is a key factor in spreading your brand across markets and developing a reputation for your firm.

Phase 5: Managing Assets
The implementation of a corporate brand is a critical component. Synergy must be built around the brand.

We appreciate that costs and time are not infinite resources, but we also want to make sure things are done right, so that our clients continue to see return on their investment. Within your communications budget, we will create ideas and devise design solutions to maximise the effective delivery of your message.